If you feel new smartphones have become expensive, you are right. According to reports, the average launch price of new smartphones in the April-June 2026 quarter rose about 69% over last year.
Key points
- The average launch price reached about Rs 35,990
- Brands are focusing more on premium devices and AI features
- "Make in India" coverage stood at 99% for phones launched in the quarter
July launches
Reports say the Oppo Reno 16 series arrived in July, while premium phones like the Samsung Galaxy Z Fold 8 are also in focus.
